Ben with his dog Molly

I’m Ben, founding designer for startups.

I run an independent fractional design practice for early/mid-stage teams, where I help shape what to build and ship 0→1 products that scale.

I believe good design should feel obvious. Intentional in every choice, crafted with care.

XLinkedIn

Playground projects

InkChinese calligraphy art and learning toolSumiDesign tool for Japanese aesthetics
WashiGenerative motion sketchbook
Small Batch Learning

Frontline product training

View website
EdtechB2BFunded
Time2020 – Present
Team

Challenge

I came in to lead product design to turn an ambitious idea into a validated product. This involved rethinking traditional training, validating concepts, scaling for enterprise, and delivering measurable results.

How we worked

As part of the founding team, I work cross-functionally to lead design. Early on, we moved fast and shipped lean. As we scaled, I helped bring structure with clear systems and repeatable processes.

Outcome

Grew to 80k active users with 92% user satisfaction, and a platform trusted by large retail partners and built a scalable design system for rapid iteration

Duncan CampbellCEO, Co-founder

“Ben has 100x our product since he joined.”

Small Batch Learning marketing landing page
Small Batch Learning learner home dashboard

Enterprise SSO UX log in

Small Batch Learning: 10 factsheet
Small Batch Learning manager training library
Small Batch Learning: 11 widgets
Small Batch Learning: 14 training
Small Batch Learning design tokens and lesson card
Small Batch Learning: 12 charts
Small Batch Learning: 13 leaderboard