Challenge
Lumian, an AI-native Amazon agency, was deciding whether it was a SaaS tool, an agency, or both. It had engineers but no clear sense of who it was building for. The bottleneck wasn’t speed or AI capability. It was knowing what to build and avoiding wrong turns.
How we worked
I joined the team as its product design function, covering discovery, strategy, design system, and code shipped through PRs. I partnered with the CTO and engineers on the product and the CEO on marketing and positioning.
Outcome
Lumian repositioned as a consultancy powered by AI, with a validated product direction for its agency business: AI tooling that lets brand managers run far more Amazon accounts without adding headcount. A design system and core platform went with it, so the team could keep evolving it.
“Ben became someone we brought in by default. What stood out is how quickly he gets to the "why" behind a screen. He's flexible with scope, highly professional, easy to loop in on short notice and delivered work our engineering team could implement without a lot of back-and-forth.”
Lumian product is under NDA. Work available upon request.
Building something similar? Let's talk.
Building something similar? Let's talk.