Ben is a fractional design partner, helping
early-stage startups craft products
people love and deliver results.
Ben is a fractional design partner, helping early-stage startups craft products people love and deliver results.
Decade with startups
5+ years founding designer
Available for work
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
KIN
Voice-first family scheduling
Kanpeki Study
From zero to JLPT N1 Japanese in a flash
Complete Japanese learning system
SoapNoteAI
AI-generated healthcare notes
Appysport (Decathlon)
Sports and experience booking platform
Lint
Read old books online
Small Batch Learning – Brand
Monitor and track training engagement data
SoapNoteAI
AI-generated healthcare notes
Small Batch
Learning
SOAPNoteAI.com
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Some companies I’ve worked with
Small Batch
Learning
SOAPNoteAI.com
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
The startup journey isn't easy. From the moment your idea takes form, the pressure is on. An ambitious vision, a product to ship, limited runway. And there’s a missing piece — the design that drives your product forward.
Here’s where I come in. Fractional design partner.
I've spent the last decade in the trenches. Building products, validating ideas, and navigating product-market fit. That’s why I went fractional. As your part-time design partner, I bring all the senior expertise without the overhead.
Together, we create solutions that both look great and deliver results. Let’s build something that lasts.
The startup journey isn't easy. From the moment your idea takes form, the pressure is on. An ambitious vision, a product to ship, limited runway. And there’s a missing piece — the design that drives your product forward.
As your part-time design partner, I bring all the senior expertise without the overhead.
Together, we create solutions that both look great and deliver results. Let’s build something that lasts.
The startup journey isn't easy. From the moment your idea takes form, the pressure is on. An ambitious vision, a product to ship, limited runway. And there’s a missing piece — the design that drives your product forward.
As your part-time fractional design partner, I bring ongoing senior expertise without the overhead.
Together, we create solutions that both look great and deliver results. Let’s build something that lasts.
Product design
Strategy
Design systems
User research
0 to 1 products
Web design
Interaction design
Pitch decks
Product design
Strategy
Design systems
User research
0 to 1 products
Web design
Interaction design
Pitch decks
2 ways I can help you
2 ways I can help you
2 ways I can help you
Fractional Partner
What this looks like
I embed myself in your team on a monthly retainer to lead ongoing product design across strategy, user research, and design. I work cross-functionally, acting like a full-time hire while providing the flexibility of fractional hours.
Who is this for
You need someone to own and drive product design
You’re on a tight budget but need design expertise
You need a design lead
You have a tight budget
You prefer ongoing mid-long term design support
Prefer ongoing design support
Not ready for a full-time hire and want flexibility
Not ready for a full-time hire
Project basis
Prefer a fixed price?
Price varies depending on your needs and the scope of work. Let's discuss first to see how I can help.
Kind words
Kind words
Kind words
Kunal Modi
Founder, SOAPNoteAI
Ben designed our iOS app and I highly recommend working with him. He has great judgment when it comes to design. He pushes back when needed while still incorporating your ideas. He’s organized, focused, and clear in his communication. I trust him to make the right decisions. I’d work with Ben again for any UX and design needs.
Matthew Bowen
Founder, Kanpeki Study
I loved my experience working with Ben. His thoughtful approach and designs far exceeded my expectations. The collaboration has helped me understand the needs of my users and their journey. The design system has made it easier to keep iterating and moving fast, which will be key in driving growth for my business. 10 out of 10 would recommend.
Sanket Patel
Founder, KIN
Before working with Ben, I struggled with feature overload as my app became a kitchen sink of ideas. Ben’s approach stood out by leading product strategy from a design perspective, going beyond the visuals. His flexibility and clear communication made it very efficient. I have gained clarity on both the design and functionality of the app. The results exceeded my expectations.
Jitesh Chhabria
VP Product, Small Batch Learning
Highly user centric, methodical, and an exceptional communicator. He can work cross-functionally with great ease. Ben’s varied experience in consulting gives him an edge to absorb complex strategic needs of the company and address those in his design process. I would highly recommend Ben to any project that would benefit from an experienced design thinker.
Taylor Crane
Founder, Fractional Jobs
Really enjoyed working with Ben. He took a lot of concepts I'd been struggling with and came up with elegant, practical solutions for each. Most important, he's a fantastic communicator of his thought process and POV.
Julie Delignon
Product Leader, Appysport/Decathlon
Ben defined the UX Strategy with different stakeholders, identified our priorities and designed effective solutions. He is very human-centered and focuses on the problems that have high impacts on the business thanks to his understanding of both the users and the business challenges. I strongly recommend Ben.
Timothy Duquette
Founder, Lint
Before Ben, I was overwhelmed grinding on my side project. After Ben, I’m building my dream product with 90 mins of focused work a day. 100/10 would recommend Ben.
Carl Lindesvärd
Founder, Open panel
Ben did a great job with the new onboarding for Openpanel.dev. Will hopefully work more with Ben in the future!
Gustavo Machado
Founder, Let’s Collab
Ben did an amazing job! He first helped me better understand my user's journey. Then he identified the biggest issues and worked on the most important one. Finally, he delivered a beautiful new design for my app that looks way more professional and polished. I would absolutely recommend working with Ben!
Kunal Modi
Founder, SOAPNoteAI
Ben designed our iOS app and I highly recommend working with him. He has great judgment when it comes to design. He pushes back when needed while still incorporating your ideas. He’s organized, focused, and clear in his communication. I trust him to make the right decisions. I’d work with Ben again for any UX and design needs.
Matthew Bowen
Founder, Kanpeki Study
I loved my experience working with Ben. His thoughtful approach and designs far exceeded my expectations. The collaboration has helped me understand the needs of my users and their journey. The design system has made it easier to keep iterating and moving fast, which will be key in driving growth for my business. 10 out of 10 would recommend.
Sanket Patel
Founder, KIN
Before working with Ben, I struggled with feature overload as my app became a kitchen sink of ideas. Ben’s approach stood out by leading product strategy from a design perspective, going beyond the visuals. His flexibility and clear communication made it very efficient. I have gained clarity on both the design and functionality of the app. The results exceeded my expectations.
Jitesh Chhabria
VP Product, Small Batch Learning
Highly user centric, methodical, and an exceptional communicator. He can work cross-functionally with great ease. Ben’s varied experience in consulting gives him an edge to absorb complex strategic needs of the company and address those in his design process. I would highly recommend Ben.
Taylor Crane
Founder, Fractional Jobs
Really enjoyed working with Ben. He took a lot of concepts I'd been struggling with and came up with elegant, practical solutions for each. Most important, he's a fantastic communicator of his thought process and POV.
Julie Delignon
Product Leader, Appysport
Ben defined the UX Strategy with different stakeholders, identified our priorities and designed effective solutions. He is very human-centered and focuses on the problems that have high impacts on the business thanks to his understanding of both the users and the business challenges. I strongly recommend Ben.
Timothy Duquette
Founder, Lint
Before Ben, I was overwhelmed grinding on my side project. After Ben, I’m building my dream product with 90 mins of focused work a day. 100/10 would recommend Ben.
Carl Lindesvärd
Founder, Open panel
Ben did a great job with the new onboarding for Openpanel.dev. Will hopefully work more with Ben in the future!
Gustavo Machado
Founder, Let’s Collab
Ben did an amazing job! He first helped me better understand my user's journey. Then he identified the biggest issues and worked on the most important one. Finally, he delivered a beautiful new design for my app that looks way more professional and polished. I would absolutely recommend working with Ben!
Ross Delport
Co-Founder, ThinkUGC
Ben is both a great designer and great person. He asked exploration questions and took the time to understand my business and where we aim to pivot in the future. Communication was very transparent with regular updates to make sure the design direction was on track with my vision. I recommend his services to anyone looking to breathe more life into their projects.
Hey, Ben here!
Hey, Ben here!
I'm a Product Design Lead at Small Batch Learning by day and partnering with ambitious startups at night, with a focus for work in edtech, consumer and productivity.
I approach design with a less is more philosophy, guided by simplicity, elegance and being intentional.
When I'm not working, I disconnect and spend time in nature, practice yoga and hang out with my furry pets.
Originally from UK, I am based in Hong Kong and available for work globally. Drop me a message if you think we’ll be a good fit!
Hey, Ben here!
I'm a Product Design Lead at Small Batch Learning by day and partnering with ambitious startups at night, with a focus for work in edtech, consumer and productivity.
I approach design with a less is more philosophy, guided by simplicity, elegance and being intentional.
When I'm not working, I disconnect and spend time in nature, practice yoga and hang out with my furry pets.
Originally from UK, I am based in Hong Kong and available for work globally. Drop me a message if you think we’ll be a good fit!
Questions? Answers
Questions? Answers
What is fractional design?
Fractional design is part-time work by design experts.
It provides access to senior designers without the commitment of hiring a full-time employee. Think of it as having a full-time designer, but with the flexibility as needed. This model allows you to benefit from expert insights while adapting to your evolving business demands.
What is fractional design?
Fractional design is part-time work by design experts.
It provides access to senior designers without the commitment of hiring a full-time employee. Think of it as having a full-time designer, but with the flexibility as needed. This model allows you to benefit from expert insights while adapting to your evolving business demands.
How is this different from an agency?
How is this different from an agency?
Who are your fractional services for?
Who are your fractional services for?
How long is a typical engagement?
How long is a typical engagement?
What is your design process?
What is your design process?
Think we'll be a good fit?
Let’s chat.