Available for work
Fractional design partner
for fast-moving startups
Fractional design partner
for fast-moving startups
Ben Lau is a Hong Kong-based product designer
with a decade of startup experience.
Small Batch
Learning
SOAPNoteAI.com
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
Small Bach Learning
Product training edtech for frontline retail staff
Product training for frontline retail staff
Case study
KIN
Voice-first family scheduling
Kanpeki Study
From zero to JLPT N1 Japanese in a flash
Complete Japanese learning system
SoapNoteAI
AI-generated healthcare notes
Appysport (Decathlon)
Sports and experience booking platform
Lint
Read old books online
Small Batch Learning – Brand
Monitor and track training engagement data
SoapNoteAI
AI-generated healthcare notes
Recent design snapshots
Small Batch
Learning
SOAPNoteAI.com
Recent design snapshots
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
Ben has had a massive impact on our product and the viability of our business.
CEO & Co-founder
Small Batch Learning
Ben’s thoughtful approach and design solutions far exceeded my expectations.
Founder
Kanpeki Study
The design process we followed helped crystalize what I wanted to make.
Founder
KIN
So... why fractional?
Speed, flexibility and expertise without hiring full-time or outsourcing to an agency
How does it work exactly?
I plug into your team a few days a week to lead product design
It's like having a part-time lead designer—
So... why fractional?
Speed, flexibility and expertise
How does it work exactly?
I plug into your team a few days a week to lead product design
It's like having a part-time lead designer—
The startup journey isn't easy. From the moment your idea takes form, the pressure is on. An ambitious vision, a product to ship, limited runway. And there’s a missing piece — the design that drives your product forward.
As your part-time fractional design partner, I bring ongoing senior expertise without the overhead.
Together, we create solutions that both look great and deliver results. Let’s build something that lasts.
Product design
Strategy
Design systems
User research
0 to 1 products
Web design
Interaction design
Pitch decks
Fractional
What this looks like
I fully embed into your team for a few days a week to lead product design. I cover strategy, research and design to help shape your vision.
Who is this for
You need someone to lead product design
You're not ready to hire full-time
Not ready for a full-time hire
You want a founding designer
You need a design lead
You have a tight budget
You prefer ongoing, long-term support
Prefer ongoing design support
Project
Prefer a fixed price?
Varies based on needs and scope. Let's chat first to see how I can help.
Product design
Web design
0 to 1
Interaction design
Design strategy
User research
Design systems
Kind words
Kind words
Ben designed our iOS app and I highly recommend him.
He has great judgment when it comes to design. He pushes back when needed while still incorporating your ideas. He’s organized, focused, and clear in his communication. I trust him to make the right decisions.
Kunal Modi
Founder, SOAPNoteAI
Ben designs for problems with high business impact.
Julie Delignon
Product Leader, Decathlon
Ben has 100x our product since he joined.
Duncan Campbell
CEO, Small Batch Learning
After Ben, I’m building my dream product.
Timothy Duquette
Founder, Lint
The design system has made it easier to keep iterating and moving fast, key in driving growth for my business.
Matthew Bowen
Founder, Kanpeki Study
Ben took a lot of concepts I'd been struggling with and came up with elegant, practical solutions for each.
Taylor Crane
Founder, Fractional Jobs
Ben delivered a beautiful new design for my app
Gustavo Machado
Founder, Let’s Collab
Ben did a great job with the new onboarding
Carl Lindesvärd
Founder, Open panel
He can work cross-functionally with great ease.
Jitesh Chhabria
VP Product, Small Batch Learning
The results exceeded my expectations.
Before working with Ben, I struggled with feature overload as my app became a kitchen sink of ideas. Ben led the strategic thinking of building the product, his flexibility and clear communication made it very efficient.
Sanket Patel
Founder, KIN
Matthew Bowen
Founder, Kanpeki Study
I loved my experience working with Ben. His thoughtful approach and designs far exceeded my expectations. The collaboration has helped me understand the needs of my users and their journey. The design system has made it easier to keep iterating and moving fast, which will be key in driving growth for my business. 10 out of 10 would recommend.
Kunal Modi
Founder, SOAPNoteAI
Ben designed our iOS app and I highly recommend working with him. He has great judgment when it comes to design. He pushes back when needed while still incorporating your ideas. He’s organized, focused, and clear in his communication. I trust him to make the right decisions. I’d work with Ben again for any UX and design needs.
Sanket Patel
Founder, KIN
Before working with Ben, I struggled with feature overload as my app became a kitchen sink of ideas. Ben’s approach stood out by leading product strategy from a design perspective, going beyond the visuals. His flexibility and clear communication made it very efficient. I have gained clarity on both the design and functionality of the app. The results exceeded my expectations.
Jitesh Chhabria
VP Product, Small Batch Learning
Highly user centric, methodical, and an exceptional communicator. He can work cross-functionally with great ease. Ben’s varied experience in consulting gives him an edge to absorb complex strategic needs of the company and address those in his design process. I would highly recommend Ben.
Taylor Crane
Founder, Fractional Jobs
Really enjoyed working with Ben. He took a lot of concepts I'd been struggling with and came up with elegant, practical solutions for each. Most important, he's a fantastic communicator of his thought process and POV.
Julie Delignon
Product Leader, Appysport
Ben defined the UX Strategy with different stakeholders, identified our priorities and designed effective solutions. He is very human-centered and focuses on the problems that have high impacts on the business thanks to his understanding of both the users and the business challenges. I strongly recommend Ben.
Timothy Duquette
Founder, Lint
Before Ben, I was overwhelmed grinding on my side project. After Ben, I’m building my dream product with 90 mins of focused work a day. 100/10 would recommend Ben.
Carl Lindesvärd
Founder, Open panel
Ben did a great job with the new onboarding for Openpanel.dev. Will hopefully work more with Ben in the future!
Gustavo Machado
Founder, Let’s Collab
Ben did an amazing job! He first helped me better understand my user's journey. Then he identified the biggest issues and worked on the most important one. Finally, he delivered a beautiful new design for my app that looks way more professional and polished. I would absolutely recommend working with Ben!
Ross Delport
Co-Founder, ThinkUGC
Ben is both a great designer and great person. He asked exploration questions and took the time to understand my business and where we aim to pivot in the future. Communication was very transparent with regular updates to make sure the design direction was on track with my vision. I recommend his services to anyone looking to breathe more life into their projects.
Hey, Ben here!
Hey, Ben here!
I'm a Product Design Lead at Small Batch Learning by day and and partner with ambitious startups by night. My career focus has been on building products 0 to 1.
Working for startups means I have a bias for action, but I always balance speed with thoughtful, intentional design. I follow a less-is-more philosophy, guided by simplicity.
Outside of work, I disconnect and spend time in nature, practice yoga and hang out with my furry pets. Originally from UK, I am based in Hong Kong and available for work globally.
Prefer to message?
Ready to chat?
Let’s kick things off with a quick call
Questions? Answers
Questions? Answers
What is fractional design?
Fractional design gives you access to a senior design lead on a part-time basis. Ideal for teams looking for strategic thinking and fast execution without committing to a full-time hire.
What is fractional design?
What startups do you work with?
What startups do you work with?
What makes you different from other deisigners?
How do you use AI to design?
How is this different from an agency?
You vs agency?
What's your availability?
What's your availability?
How do you use AI in your design process?
You vs another designer?
Hey, Ben here!
I'm a Product Design Lead at Small Batch Learning by day and and partner with ambitious startups by night. My career focus has been on building products 0 to 1.
Working for startups means I have a bias for action, but I always balance speed with thoughtful, intentional design. I follow a less-is-more philosophy, guided by simplicity.
Think we'll be a good fit?
Let’s chat.
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